Kev txhim kho kev cia siab ntawm kraft ntawv hnab
Qhov tshwm sim ntawm kraft ntawv hnab tau hloov txoj kev xav li ib txwm hais tias tib neeg tuaj yeem tsuas mus yuav khoom tsuas yog tus naj npawb ntawm cov khoom uas lawv tuaj yeem nqa nrog lawv txhais tes, thiab tseem yuav ua rau cov neeg siv khoom siv tsis tuaj yeem txo kev txaus siab ntawm kev yuav khoom vim lawv txhawj xeeb txog kev tsis tuaj yeem nqa khoom lawv. Yog hais tias hnub yug ntawm kraft ntawv hnab tau txhawb txoj kev loj hlob ntawm tag nrho cov kev lag luam muag khoom, nws yuav yog qhov txawv me ntsis, tab sis nws tsawg kawg qhia rau cov tub luam uas txog thaum tus neeg muas zaub' s khoom lag luam dhau los ua kev nyiam, yooj yim thiab yooj yim li sai tau, koj tsuas tsis tuaj yeem twv tau tias yuav tau ntau npaum li cas. Nws yog qhov tseeb ntawm qhov no uas tau ua rau cov neeg tuaj yeem txuas qhov tseem ceeb rau cov neeg siv khoom lag luam, thiab tseem txhawb nqa kev txhim kho hauv cov khw muag khoom noj khoom haus thiab lub tawb nqa khoom.
Hauv xyoo ib nrab xyoo tom qab no, txoj kev txhim kho ntawm kraft ntawv lub hnab khw muag khoom tau yooj yim ntawm kev caij nkoj. Txhim kho cov khoom siv tau nce load-bearing muaj peev xwm thiab cov tsos tau dhau los ua neeg tsim nyog. Cov neeg tsim khoom tau luam tawm ntau lub cim lag luam thiab cov qauv ntawm kraft ntawv. Ntawm lub hnab, nkag mus hauv lub khw hauv txoj kev. Txog thaum nruab nrab ntawm xyoo pua 20, qhov tshwm sim ntawm cov hnab ntim khoom lag luam yas tau dhau los ua lwm yam tseem ceeb hauv keeb kwm kev txhim kho ntawm cov hnab yuav khoom. Nrog nws qhov zoo ntawm sib dua, thinner, muaj zog thiab pheej yig tsim nqi tsim, nws ib zaug eclipsed qhov ib zaug-nrov kraft ntawv hnab. Txij thaum ntawd los, cov hnab yas tau dhau los ua tus xaiv thawj rau kev noj txhua hnub, thiab lub hnab tawv tsiaj tau maj" thim rov qab rau kab thib ob." Thaum kawg, kraft cov hnab ntawv uas tau ploj lawm tsuas yog siv cov npe" nostalgia" ;," xwm" thiab" kev tiv thaiv ib puag ncig" hauv kev ntim khoom ntawm qee cov khoom tu tawv nqaij, khaub ncaws thiab phau ntawv, khoom ntsej muag.
Txawm li cas los xij, nrog lub ntiaj teb nthuav dav ntawm" anti-yas" cua, cov ib puag ncig ib puag ncig tau pib saib txog lub hnab kraft ntawv qub. McDonald' s Tuam Tshoj tau tshaj tawm cov ntawv ntim kraft hnab nrog cov khoom rwb thaiv tsev hauv txhua lub khw los tuav cov zaub mov nqa khoom hauv xyoo 2006, tsis txhob siv cov hnab ntim khoom noj yas. Qhov kev ntsuas no kuj tau teb los ntawm lwm cov lag luam, xws li Nike, Adidas thiab lwm tus neeg siv lub hnab yas loj, tau pib siv cov ntawv kraft hnab zoo los hloov lub hnab ntim khoom ua lag luam yas.
